Temporary Manager @ -Kitchen Company: Leaded and developed the global product portfolio appliances, uncover customer needs while conducting market segmentation and targeting, and monitored performance by assessing the profitability of existing products for the European and Global markets in the Kitchen manufacturer channel and Retails.
-Retail company clothes and accessories - “Promotional campaign Spring-Summer”: analysed competition; defined product position; identified new commercial and communication channels; Brand reposition through rationalization of distribution channels (suppliers-logistic-sales)
-Water and beverage production and sales - “Distribution strategy in new markets South-America”: driven Integrated analysis (benchmark-customer insight-market); defined marketing plan by country/by channel; identified local distributor-partner for new markets
-Money transfer provider company - “New market opportunities”: monitored competition, customer segmentation & their needs; Identified Market opportunities based on defined price positioning in online business; Implemented marketing initiatives ATL/BTL From 2014 to 2015 (1 year) Milan Area, ItalyInternational Marketing Manager @ -Defined new business/products based on customer insight, custome needs, competitors benchmarking, new initiatives for Europe as BI & FS Cooking product categories (Oven, Hobs, Hoods,..) in kitchen manufacturers, retails and e-commerce channels
-Created and delivered product projects and driven revenues link to Innovation activities Cooking and MWO
-Identified new Business Global opportunity and support sales export initiatives on new products/new business among others regions North America, South America, ASIA From 2009 to 2014 (5 years) Business Planning Manager @ -Definition of Strategic plan (3-5 years) for Business Unit
-BU Plan and Business target definition (planning and management)
-Product and range Business case
-Capital and Resources allocation From 2007 to 2009 (2 years) Project Manager @ -Leaded and coordinated a cross-functional team for definition, design, production and launch of new European ranges of BU (4.5 million pieces of washers and dryers with more than 3,000 product codes)
-Phase-in/phase-out plans definition by brand/country/segment/product category From 2006 to 2007 (1 year) Varese Area, ItalyProduct Manager @ -Product manager Fabric Care (Dryer, Top Loader, Front Loader)
-Project management From 2002 to 2006 (4 years) Product Project Manager @ -Project management
-Managed training sessions to European Development teams on product methodologies to optimize the technical design of the product and the industrial cost
-Defined with the consultants AT Kearney the mid-long term industrial product strategy for BU Fabric Care and Dishwasher From 2000 to 2002 (2 years) Stuttgart Area, GermanyPROJECT ENGINEER @ -Defined the specifications for product testing procedures and coordinated, with external suppliers of industrial equipment (HW&SW), the implementation in the European factories of functional testing machineries From 1998 to 2000 (2 years)
il sole 24ore business schoolMaster, Marketing and Sales management @ CESMA - Milan From 2008 to 2009 Engineer, Electrical and Electronics Engineering @ Politecnico di Milano From 1988 to 1995 Psycology, Industrial and Organizational Psychology @ Università degli Studi di Torino From 2003 to 2007 Alberto Pavarone is skilled in: Competitive Analysis, Strategy, Product Marketing, Business Planning, Marketing Management, Marketing Strategy, Cross-functional Team Leadership, Product Launch, Market Analysis, Strategic Planning, Product Development, Product Management, Marketing Research, Organizational Development, Business Strategy