Innovative Entrepreneurial Creative Leader Consultant & Advisor. Expert in Brand Experience Marketing Food Beverage for Hotels Real Estate Restaurants Start Ups Coworking STR
Miami/Fort Lauderdale Area
Chief Marketing Officer @ Turnberry At Turnberry we transform the ordinary into the extraordinary. For over 50 years, we have continually imagined and realized what many can only dream of. From buildings, to cities, to world class entertainment and hospitality experiences, we have the unrelenting vision to go beyond. To cultivate culture and build communities. We are...
Chief Marketing Officer @ Turnberry At Turnberry we transform the ordinary into the extraordinary. For over 50 years, we have continually imagined and realized what many can only dream of. From buildings, to cities, to world class entertainment and hospitality experiences, we have the unrelenting vision to go beyond. To cultivate culture and build communities. We are guided and driven by our beliefs; quality, integrity, and family. We know no bounds. We are Turnberry. Creators of the exceptional.One of the country’s premier real estate development and hospitality groups, Turnberry has a diverse array of hospitality, retail, residential commercial, and luxury service assets. We design, build, own, market, and operate providing expertise in each stage of a project’s life cycle with a relentless focus on delivering the best quality in everything we do.Turnberry’s portfolio includes properties in the hospitality, residential, retail, commercial, and luxury services sectors including premiere assets such as Fontainebleau Miami Beach, Aventura Mall, Turnberry Isle Miami Resort, JW Marriott Nashville, SoLeMia Miami, and numerous residential landmarks such as Turnberry Ocean Club, Turnberry Ocean Colony, Porto Vita, the Tresor and Sorrento towers at Fontainebleau Miami Beach. Our luxury services division includes Fontainebleau Aviation, Turnberry Marina, Turnberry Country Club, and some of the highest grossing and well known food, beverage, and wellness destinations in the world. From November 2016 to August 2019 (2 years 10 months) Miami/Fort Lauderdale AreaChief Marketing Officer @ Morgans Hotel Group • Oversee all aspects of branding & marketing for Delano, Mondrian, Hudson, & Originals brands & hotels including but not limited to, positioning, creative, digital, social, loyalty, F&B, & CRM. • Manage the creative, marketing, & branding of 13 operating Hotels in New York, Miami, London, San Francisco, Los Angeles, Las Vegas, & Istanbul. • Oversee development, marketing, & food/beverage for hotels in United States, London, Moscow, Qatar, Dubai, Turkey, & Columbia. • Developed & maintain partnerships with Vice Media, General Assembly, Daybrkr, Virgin America & Atlantic, New York Food & Wine Festival, & JetBlue, amongst others.• Developed, launched, & managed BackofHouse.com, Morgans digital culture site/blog with hundreds of thousands of unique visitors monthly. • Create & manage the strategic execution of global & local multi-channel marketing campaigns that drive direct sales & enhance brand engagement.• Completely overhauled social media presence and strategy. Building a global and local strategy to dramatically increase following and influence amongst the target demographic.• Manage all aspects of the MHG creative department including updating all collateral and branding materials within the entire portfolio.• Generate market leading custom branded content to act as cornerstone of integrated marketing and showcase brand experience.• Locate, hire, manage, & coordinate 15 third party agencies globally including public relations, digital marketing, creative, & strategic marketing/loyalty. • Managing the creation & launch of a proprietary loyalty program • Develop market specific identities & concepts for hotels, restaurant, bar, & spa properties. • Redeveloped entire food & beverage operation at: • Hudson New York• Mondrian Soho • Mondrian South Beach• Mondrian London• Mondrian Los Angeles• Delano South Beach• Sanderson London• St. Martins Lane London From July 2013 to June 2015 (2 years) New York, NYVP of Food & Beverage @ Morgans Hotel Group • Oversaw the food & beverage of 11 hotels in New York, London, Miami, Los Angeles, San Francisco, & Boston.• Developed Food & Beverage and activation of public spaces for new properties in markets such as London, Bahamas, Doha, Las Vegas, Moscow, Turkey, Spain, and Columbia.• Redeveloping majority of F&B portfolio to maximize ROI & generate substantial repositioning of assets. Greatly increasing profitability, relevance, & asset value.• Generated millions of dollars in unbudgeted revenues & substantial amounts of press coverage by activating underutilized spaces with non-traditional methods such as pop-ups & art installations.• Built Food & Beverage infrastructure after buy-out of CGM to effectively manage F&B marketing, operations, and development internationally from corporate offices.• Created marketing infrastructure to effectively drive business to Food & Beverage outlets worldwide, while growing profitability & decreasing overhead. • Recruited over a multiple top tier team members making a substantial impact in many aspects of organization at a corporate and property level.• Developed multiple proprietary concepts for exclusive use in MHG properties.• Signed a 3 year deal with the New York Wine & Food Festival making Hudson the headquarter hotel for the festival and establishing a multi-market partnership.• Developed sponsor relationships to raise hundreds of thousands of dollars to offset project costs & drive profit growth.• Oversee a department that represents over 800 employees companywide. From January 2012 to June 2015 (3 years 6 months) New York, New YorkPrincipal @ Guerrilla Culinary Brigade • Won management contract for food & beverage at the Hotel on Rivington• Conceptualized, constructed, launched, operated, and marketed: - CO-OP FOOD & DRINK, a 200 seat Modern American Brasserie with Sushi- VIKTOR & SPOILS, a 50 seat Taqueria and Tequila bar- CO-OP PENTHOUSE: 10,000 Square Foot Penthouse Catering Space• Launched the first “pop up restaurant” concept in New York, The Feast & The Hunger • Conceptualized & Executed 7 pop up restaurants with partners including: Le Cirque / Seamus Mullen / Todd English / Richard Sandoval / Soho Grand Hotel Sanctuary Hotel / Urban Daddy / Gilt City / Frederick Wildman Wines / Conde Nast Traveller / Grey Goose / H. Devinn Visual• Increased catering revenues 100% year over year.• Garnered over 150 national & international press mentions.• Extensive experience attracting and servicing tastemaker & celebrity clientele. From May 2010 to September 2012 (2 years 5 months) New York, NYPrincipal @ SKY Group • Founded hospitality marketing and consulting firm • Attracted and serviced premiere clients within the hospitality industry, including: Borgata Hotel, Casino / Morgans Hotel Group / Sushi Samba Restaurants / Macao Studio City Gerber Group / Stephen Starr Restaurants / Universal Music Group / X Roads Solutions GroupNormandy Real Estate Partners • Managed projects in multiple gateway markets, such as New York, Miami, Los Angeles, Hamptons, Atlantic City, Mexico, Dallas, Hawaii, and Hong Kong/Macao, China.• Created a personal database of over 50,000 contacts. From June 1999 to August 2012 (13 years 3 months) New York, NYChief Creative Officer @ REEF REEF transforms underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences.With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in North America.Together we are leveraging the power of proximity™ to keep our communities moving forward in a sustainable and thoughtful way. Miami, Florida, United StatesChief Brand & Experience Officer @ Mint House "Hotels are convenient but rarely homey. Short-term rentals through Airbnb or HomeAway are often comfy but can be a pain to book and check-in. Business travelers often have to pick the best of two lousy options. Mint House is summed up best by Tige Savage, Revolution Venture managing partner: “Mint House is the best of a hotel without the worst of a hotel and the best of an Airbnb without the worst of an Airbnb.”The New York-based Mint House is today announcing a $15 million financing round led by Revolution Ventures, with participation from other investors and hotel industry veterans. The influx of capital and industry connections should go a long way in allowing the company to expand its offering that caters to business travelers looking for apartment-style accommodations with the predictability and reliability found in top-tier hotels."- TechCrunch From August 2019 to April 2020 (9 months) Greater New York City AreaFounder @ SomeDay We are a group of believers. We believe in you. We believe in your vision. We believe in your ideas. We help creators & companies do their best work.Media:The Age of Ideas is our recently released book, newsletter, media platform, and related products that provide inspiration and information to people and companies looking to obtain personal fulfillment and professional achievement. TheAgeofIdeas.comConsulting:SomeDay Consultants provide expertise, guidance, and inspiration to help our clients do their best work. Our primary focus is the building, repositioning, and growth of businesses in the world of hospitality, real estate, and innovation. Our consulting services include: Discovery of Organizational PurposeBrand Development and RepositioningMarketing and Growth StrategyDigital Transformation SomeDayConsulting.com From January 2014 to August 2019 (5 years 8 months) Greater New York City AreaSVP, Brand Experience @ WeWork • Spearheaded strategic development and execution of brand and 360-degree marketing initiatives, including experience, events, creative, social media, partnerships, digital content, communications and new market launches• Restructured, managed and mentored 24-person team, inspiring cross-functional collaboration to achieve innovation, productivity, and a positive corporate culture, recruiting and hiring 14 new team members• Work closely with founders and C-level team on creative concepting, strategic development, business modeling, and execution of new products• Developed new market strategic plan and launched London, Miami, and Brooklyn markets, securing top-tier press coverage and nationally recognized talent, and building and training team of local agencies, staff, and partners to expedite market infiltration• Developed global experiential infrastructure for signature WeWork member experience• Collaborated with real estate leadership team on site selection, site planning and contract negotiations, serving as direct point of contact when negotiating with third-party partners and tenants and contributing to launch of 30+ new developments• Innovated membership club, with responsibility for concept development, financial projections, staffing model, membership model, innovation touch points, and creative/brand development• Initiated partnerships with JetBlue, Virgin Atlantic, Virgin America, iHeart Media, Pernod-Ricard, Air BNB, LinkedIn, Fast Company, Microsoft, Freehand, and Hennessy• Produced two global multi-million dollar events, Summer Camp & Halloween, featuring talent such as The Weeknd, Q-Tip, Chromeo, TJ Miller, Rick Ross, Chainsmokers, and Otto Knows• Tripled social media following and engagement on key platforms • Redesigned “Creator” digital magazine and established new editorial voice and guidelines • Developed multi-platform marketing campaign for building brand, targeting keyarchetypes, fundraising, and culture building From June 2015 to March 2017 (1 year 10 months) Greater New York City Area
Turnberry
Chief Marketing Officer
November 2016 to August 2019
Miami/Fort Lauderdale Area
Morgans Hotel Group
Chief Marketing Officer
July 2013 to June 2015
New York, NY
Morgans Hotel Group
VP of Food & Beverage
January 2012 to June 2015
New York, New York
Guerrilla Culinary Brigade
Principal
May 2010 to September 2012
New York, NY
SKY Group
Principal
June 1999 to August 2012
New York, NY
REEF
Chief Creative Officer
Miami, Florida, United States
Mint House
Chief Brand & Experience Officer
August 2019 to April 2020
Greater New York City Area
SomeDay
Founder
January 2014 to August 2019
Greater New York City Area
WeWork
SVP, Brand Experience
June 2015 to March 2017
Greater New York City Area
At Turnberry we transform the ordinary into the extraordinary. For over 50 years, we have continually imagined and realized what many can only dream of. From buildings, to cities, to world class entertainment and hospitality experiences, we have the unrelenting vision to go beyond. To cultivate culture and build communities. We are guided and driven by our... At Turnberry we transform the ordinary into the extraordinary. For over 50 years, we have continually imagined and realized what many can only dream of. From buildings, to cities, to world class entertainment and hospitality experiences, we have the unrelenting vision to go beyond. To cultivate culture and build communities. We are guided and driven by our beliefs; quality, integrity, and family. We know no bounds. We are Turnberry. Creators of the exceptional.One of the country’s premier real estate development and hospitality groups, Turnberry has a diverse array of hospitality, retail, residential commercial, and luxury service assets. We design, build, own, market, and operate providing expertise in each stage of a project’s life cycle with a relentless focus on delivering the best quality in everything we do.Turnberry’s portfolio includes properties in the hospitality, residential, retail, commercial, and luxury services sectors including premiere assets such as Fontainebleau Miami Beach, Aventura Mall, Turnberry Isle Miami Resort, JW Marriott Nashville, SoLeMia Miami, and numerous residential landmarks such as Turnberry Ocean Club, Turnberry Ocean Colony, Porto Vita, the Tresor and Sorrento towers at Fontainebleau Miami Beach. Our luxury services division includes Fontainebleau Aviation, Turnberry Marina, Turnberry Country Club, and some of the highest grossing and well known food, beverage, and wellness destinations in the world.
What company does Alan Philips work for?
Alan Philips works for Turnberry
What is Alan Philips's role at Turnberry?
Alan Philips is Chief Marketing Officer
What industry does Alan Philips work in?
Alan Philips works in the Hospitality industry.
Who are Alan Philips's colleagues?
Alan Philips's colleagues are Max Zeger, and Aliana Canario
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