- 15+ years of experience in enterprise software product management and marketing, business development, sales, and engineering at New Relic, Pivotal, VMware, Oracle, Mercury Interactive (now HP), and at leading startups such as Sauce Labs and Wily Technology (now CA).
- Experienced in cloud computing (AWS, Docker); application performance management (APM), Platform-as-a-Service (PaaS) including Cloud Foundry; open source including Spring, Redis and RabbitMQ.
- Stanford University, BS Symbolic Systems (similar to computer science); UCLA Anderson School of Management, MBA
Sr. Director, Product Marketing @ I'M HIRING a software product marketing manager (https://newrelic.com/about/careers/job/oktO1fwm). If you would like to work at one of the most progressive and innovative enterprise software companies around, or know of someone who might, please email me. No recruiters please.
Lead and mentor an outstanding team of product marketing professionals who are responsible for go-to-market activities for New Relic's software analytics suite. From December 2014 to Present (1 year 1 month) Director, Product Marketing @ July 2014 - November 2014: Member of product marketing team for Pivotal CF, the leading commercial distribution of Cloud Foundry. Led successful initial launch of Pivotal CF Mobile Services. Responsible for global field enablement.
April 2013 - July 2014: Global business leader for Pivotal App Suite, including Spring, Apache Tomcat/tc Server, RabbitMQ, Redis, and more. Owned worldwide bookings targets and go to market strategy. Responsible for initial launch of Spring IO, Spring XD, Pivotal App Suite and numerous follow on launches. From April 2013 to November 2014 (1 year 8 months) San Francisco Bay AreaGroup Product Marketing Manager @ Global business leader for vFabric Suite, a lightweight, scalable, integrated middleware suite for data-intensive custom applications, whether on-premise or in the cloud.
Responsible for worldwide product line revenue growth, product strategy, go-to-market operations, positioning, pricing, packaging, and sales team enablement. Work extensively with global sales, engineering, and marketing teams in order to unify all elements of product strategy and operations.
Have established vFabric as one of the fastest growing product lines in its category and have consistently beat bookings targets. From 2010 to 2013 (3 years) Co-founder @ Sauce Labs provides a cloud-based service and that slashes functional test execution times, enabling developers to deliver higher quality software in less time.
- Led product development from conception to first customer deployment, reducing customer's test execution times by 90%.
- Developed product requirements, defined REST API, and provided project management.
- Generated qualified lead pipeline using SEO, SEM, and social media marketing; recruited twenty qualified beta customers; and provided initial training on how to use the service.
- Defined product roadmap and pricing plan based on over 30 user interviews.
- Led agile development team by managing sprints, maintaining backlog, and conducting daily standups. From 2008 to 2009 (1 year) Sr. Product Line Manager @ Wily Technology was the leading provider of enterprise application management solutions. CA acquired Wily in 2006.
- Led Wily's acquisition of TimeStock, dramatically expanding Wily's product line. Analyzed customer needs and competitive landscape, built revenue forecast, presented to executive team, and performed due diligence.
- Led and mentored a team of two product managers that expanded Wily's application management footprint, by formulating and executing product strategy, roadmap, requirements, pricing, positioning, launch, evangelism, sales training & sales enablement.
- Promoted from Sr. Product Manager to Sr. Product Line Manager after just six months. From 2005 to 2007 (2 years) Sr. Product Marketing Manager @ Mercury was a global leader in application testing and monitoring. HP acquired Mercury in 2007.
- Grew QuickTest Professional product revenues from $5M in 2002 to $60M in 2004, moved it from fourth to first in market share, and won awards and analyst endorsements.
- Aggressively expanded into new markets through business development activities, including partnerships with SAP, Oracle, Siebel, and PeopleSoft; Macromedia (Flash/Flex); Infragistics (.NET); Intuwave (mobile); SPI Dynamics (application security testing); and SlickEdit (developers).
- Designed and implemented free trial download program that became the biggest lead source for Mercury's inside sales team, resulting in greater penetration of the SMB market.
- Led both inbound and outbound product management activities, working with a team of 60 R&D staff, plus 500 sales engineers and account managers.
- Successfully executed product strategy, roadmap, requirements, pricing, positioning, launch, evangelism, sales training & sales enablement. From 2002 to 2005 (3 years) Senior Director, Product Management @ Brodia provided SaaS digital payments software for credit card issuers. Investors included Draper Fisher Jurvetson and Morgan Stanley Dean Witter.
- Managed five-person product management team that defined Brodia's web, wireless, and web services products.
- Led engineering team of 15 that built Brodia Wallet version 1.5, improving product performance tenfold and increasing the range of supported web sites from 1,500 to over 100,000.
- Helped acquire new partners Discover, MasterCard and Chase, doubling Brodia's distribution channel. From 1999 to 2001 (2 years) Software Engineer, Technical Marketing, Sales Engineer, Product Marketing @ 1992-1993: Software Engineer, Oracle Developer product suite, including Oracle Forms.
1993-1994: Technical Marketing. Part of Oracle 7 global launch.
1994-1995: Sales Engineer. Supported sales team in strategic account engagements and delivered presentations at trade shows and seminars, beating quota in '94 and '95. Taught courses on Oracle database and Internet products to technical and non-technical users, attaining a 98% satisfaction rating.
1995-1997: Product Marketing. Launched Oracle 8, Oracle Application Server 2.0, and Oracle Developer, facilitating over $1 billion in revenues. Directed 30 person team to deliver the Oracle Technology Summit, Oracle Asia Pacific's premier technical marketing program for 2000 business partners in 13 locations across Asia-Pacific. Increased Summit attendance tenfold and achieved a 95% satisfaction rating. From 1992 to 1997 (5 years) Software Engineer @ Viewpoint Systems pioneered software that provided a rich client interface to legacy ERP applications.
- Designed and implemented C++ software modules in AccessPoint 1.0, Viewpoint's flagship product. From 1991 to 1992 (1 year)
1991, Symbolic Systems. Concentration in Human-Computer Interaction (HCI) @ Stanford University From 1987 to 1991 MBA, Marketing Strategy @ UCLA Anderson From 1997 to 1999 Certification, Practical Product Management @ Pragmatic Marketing From 2006 to 2006 Al Sargent is skilled in: Product Marketing, Product Management, Product Strategy, Product Development, Agile, Enterprise Software, Software Design, Software Development, Ruby on Rails, Sales Enablement, Demand Generation, Product Requirements, Business Strategy, Lead Generation, Pricing
Websites:
http://alsargent.com,
http://alsargent.wordpress.com/