Al Lierman

Vice President of Retail, Spa, & Purchasing at The Greenbrier | White Sulphur Springs, West Virginia, United States

About Al Lierman

Al Lierman serves as the Vice President of Retail, Spa, and Purchasing at The Greenbrier, a historic luxury resort nestled in the Allegheny Mountains of West Virginia. With a robust entrepreneurial background, Al has made significant strides in transforming the retail landscape of the resort, overseeing the operations of 24 owned retail shops and managing all leased retail spaces across the sprawling 6,500-acre property. His strategic vision has been instrumental in relaunching and expanding the resort's e-commerce channel, achieving an impressive 140% sales growth over just two years.

In his current role, Al leverages his expertise in inventory management, financial planning, and business strategy to optimize the purchasing of all food, beverage, materials, and merchandise, ensuring that The Greenbrier maintains its reputation for excellence. His extraordinary people skills and leadership ability foster a collaborative environment, empowering his team to excel in multi-store operations management. Al is also adept at change management, guiding his team through the evolving retail landscape while maintaining a keen focus on customer experience and satisfaction.

Al’s outstanding communication and presentation skills, honed through years of public speaking and workshop facilitation, allow him to effectively engage with stakeholders at all levels. His commitment to training and development ensures that his team is well-equipped to meet the challenges of the retail industry. As a forward-thinking leader, Al continues to explore innovative strategies that drive growth and enhance The Greenbrier's brand, solidifying its status as a premier destination for luxury and leisure.

Al Lierman Work