Director of Marketing - North America at CCH® Tagetik
Toronto, Ontario, Canada
A marketing professional with 15+ years of extensive B2B marketing, communications and events management experience across multiple industries (Financial Services, Telecommunications, Retail, Government. Focused on key account business development, got to market strategy, pipeline generation and opportunity acceleration, content development, logisitics, budgeting and project management. Experienced in Account Based Marketing Strategy and Execution; Campaign & Event Management,...
A marketing professional with 15+ years of extensive B2B marketing, communications and events management experience across multiple industries (Financial Services, Telecommunications, Retail, Government. Focused on key account business development, got to market strategy, pipeline generation and opportunity acceleration, content development, logisitics, budgeting and project management. Experienced in Account Based Marketing Strategy and Execution; Campaign & Event Management, Marketing Strategy Development, Retention & Growth Strategies, Marketing Impact Tracking & Measurement and Client Relationship building. Proven success developing national, regional, industry and key/large account go-to-market plans and in leading all aspects of B2B marketing campaigns including: direct, and mass marketing, content marketing, social selling & marketing, digial marketing, targeted account marketing, brand management, acquisition, retention, growth & relationship building campaigns. Extensive background in event project management. Specialties: Marketing & PR Strategies, Content Creation, Retention & Growth, Account Based Marketing & Industry/Territory Based Marketing, Project Management, Lead and Demand Generation, Event Creation and Management, Sales and Marketing Collaboration, Budgeting.Field Marketing Manager @ SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. From January 2007 to Present (9 years) Regional Marketing Specialist @ From February 2003 to January 2007 (4 years) Marketing Coordinator @ From October 1999 to February 2003 (3 years 5 months) Events Manager @ From August 1997 to October 1999 (2 years 3 months) Branch Manager @ From April 1995 to August 1997 (2 years 5 months) Vice President - WLU Students Union - Student Activities & Marketing @ From May 1993 to April 1995 (2 years) Bachelor of Arts, Communications @ Wilfrid Laurier UniversityBachelor of Arts, Communications @ Wilfrid Laurier University Aileen McPherson(Gilchrist) is skilled in: Marketing Strategy, Demand Generation, Marketing Management, Marketing, B2B Marketing, Go-to-market Strategy, Lead Generation, Brand Management, Management, Business Intelligence, Event Management, Strategic Partnerships, Multi-channel Marketing, Field Marketing, Marketing Communications
SAS
Field Marketing Manager
January 2007 to Present
SAS
Regional Marketing Specialist
February 2003 to January 2007
SAS
Marketing Coordinator
October 1999 to February 2003
IBM Canada Ltd.
Events Manager
August 1997 to October 1999
RBC Royal Bank
Branch Manager
April 1995 to August 1997
Wilfrid Laurier University Students' Union
Vice President - WLU Students Union - Student Activities & Marketing
May 1993 to April 1995
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster.
What company does Aileen McPherson(Gilchrist) work for?
Aileen McPherson(Gilchrist) works for SAS
What is Aileen McPherson(Gilchrist)'s role at SAS?
Aileen McPherson(Gilchrist) is Field Marketing Manager
What industry does Aileen McPherson(Gilchrist) work in?
Aileen McPherson(Gilchrist) works in the Information Technology and Services industry.
Who are Aileen McPherson(Gilchrist)'s colleagues?
Aileen McPherson(Gilchrist)'s colleagues are Emiliano Albiani, Sabrina Rosati, Giuseppe Masullo, Silvia Guidotti, Alessandro Guarascio, Manuel Vellutini, Santo Natale, Saverio Niccolini, Katie Fairbanks, and Emilien Hindre
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Aileen McPherson(Gilchrist)'s Social Media Links
www.sas.co...