Adrian Iten's Email Addresses & Phone Numbers

📖 Summary

I am a online marketing executive with e-commerce, product development, strategy, tracking, leadership and conversion optimisation experience. I am used to work in fast moving and dynamic environments and enjoy solving complex problems. I am a very analytical person and a team player. Commitment and engagement are essential for me to overtop business goals. Specialities - Deep know-how in Online-Marketing, E-Commerce and Social Media - Experience with agile developper teams in SCRUM process as product owner - Very good analytical skills (e.g. web analysis, conversion optimization) Tags Online-Marketing, Digital Marketing, Social Media, E-Commerce, Web Strategy, Team Leadership, SCRUM, Google Analytics, Omniture, Agile Product Development, Web Analytics, Conversion Optimization, Newsletter Marketing, SEM, SEO basics, Affiliate Marketing, Mobile Marketing, UsabilityHead of the Vancouver Office and Project Manager @ Set up and manage the Vancouver subsidiary. From July 2014 to Present (1 year 6 months) Vancouver, Canada AreaHead of Digital Marketing / Digital Marketing Manager @ - Managing the Swiss digital marketing and social media team - Responsible for the digital marketing and social media strategy for Samsung Switzerland - Coordinates and leads activities and projects of the digital marketing specialists (CRM, campaigns) and the social media manager - Part of Samsungs Switzerland's marketing leadership team From August 2013 to July 2014 (1 year) Head of shops.ch @ - Strategic Management and responsibility of the shops.ch website and department (local business team and international developer team) - Strategy and establishment of a strong B2C channel as the complement to the C2C business on ricardo.ch - Design and implementation of the functional development of the platform to improve usability and conversion - Managed the acquistion of new strategic business partners - Responsible for the marketing strategy and management of the performance marketing channels (SEO/SEM/Facebook-Ads) - Setup a reporting system - Part of the marketing leadership team of ricardo.ch - Introduced, setup and managed the Scrum methodology for the developer team From November 2009 to December 2012 (3 years 2 months) Business Development Manager @ - Market analysis as basis for the project "convenience shopping" - Setup the concept for the new business model shops.ch - Define business processes and technical solutions - Realization of the website in cooperation with the international development team - Realized the front end design together with the design team - Coordination of the product launch and beta phase - Coordination of the SEO and SEA activities - Setup the tracking and monitoring tools From January 2009 to November 2009 (11 months) Product Manager @ - Management of product integrations with internal and external stakeholders (payment, shipping, logistics) - Responsible for the mobile websites and the mobile marketing activities - Management of the affiliate marketing and e-mail marketing - Managed strategic partnerships with advertisers like bluewin.ch, msn.ch, search.ch, ... - Support of the PR-Department and sponsoring activities - Responsible for the sport-sponsoring (local icehockey team EV Zug) - Leadership in competitor monitoring, web and traffic analysis From November 2007 to November 2009 (2 years 1 month) Employee @ - Apprenticeship and pre-universtiy degree in business administration - Worked as accounts receivable accountant From August 2000 to August 2004 (4 years 1 month) CAS, Sales & Distribution Management @ Lucerne University of Applied Science and Arts From 2012 to 2012 CAS, Marketing Intelligence @ Lucerne University of Applied Science and Arts From 2011 to 2011 Certified Scrum Product Owner CSPO @ ScrumAlliance.org From 2011 to 2011 Bachelor in Economics and business communication, Economics, Marketing, Communication @ Lucerne University of Applied Science and Arts From 2004 to 2007 Adrian Iten is skilled in: E-commerce, SEM, Online Advertising, Digital Marketing, Google Analytics, Web Analytics, Online Marketing, SEO, Marketing, E-business, Google Adwords, Digital Strategy, Mobile Marketing, Affiliate Marketing, Email Marketing