Experienced at leading web and mobile product life cycle from inception to full implementation. Skilled in project management and documentation, achieving time, scope, quality and cost goals. Specializing in user interface design and user experience strategy and research.

UX Expert @ ● Conduct user and market research. ● Define information architecture and product concept. ● Design detailed storyboards and prototypes to communicate design ideas effectively. Designing across multiple platforms: desktop, tablets and mobile (iOS and Android). ● Write product requirements and specifications. ● Work closely with designers, developers, projects and product managers. From May 2014 to Present (1 year 8 months) Product Manager & UX Designer @ • Define and manage product roadmap, main features & requirements. • Manage small/medium to large sized projects within the constraints of scope, quality, time and cost. Document and track all changes to project parameters. • User interface design process that included: user profiles, user scenario, usability testing, site maps and process flows, wireframes and interaction specifications for web & mobile platforms. • Conduct market research and competitor analysis; identify potential users; • Manage product launch and marketing campaigns (social, email, landing pages and PPC). From October 2012 to April 2014 (1 year 7 months) IsraelProject & Account Manager @ • Joined the start-up at inception, responsible for project and customer accounts management. • Responsible for content management and design of client application including IA documentation and UX mockups. • Manage product development including integration, changes, launches to full implementation and company’s processes with developers, designers and QA teams. • Responsible for construction planning and maintenance of company website and mobile apps. • Conduct marketing Research for SEO, SMO and PPC and manage mobile Marketing accounts. From October 2011 to October 2012 (1 year 1 month) Junior web desinger @ The position includes the following responsibilities: • Design and implement banners (Adobe Photoshop), pictures and logos in response to requirements from all departments. • Responsible for the team's workflow and schedules, working under time pressure. From September 2008 to October 2009 (1 year 2 months)

UXV User Experience Certification program @ UXV From 2013 to 2014 B.A, Communication & management; of advertising and digital media @ College of Management From 2011 to 2013 Hertzog High School Adi Rubin is skilled in: SEO, Photoshop, Google Analytics, Strategic Planning, User Experience, User Interface Design, Product Management, Project Management, OmniGraffle, Digital Marketing, Product Design, Social Media Marketing, HTML, Mobile Applications, Social Media