Global SEO Manager at Dr. Martens - Airwair International Ltd
Hertingfordbury, Hertfordshire, United Kingdom
Global Head of SEO @ This role builds on the consultancy in house roles held in Australia and focuses on the technical side of the sites while supporting the other areas of optimisation by way of training and supporting members of the digital team and the wider business. This role and channel is a key part of...
Global Head of SEO @ This role builds on the consultancy in house roles held in Australia and focuses on the technical side of the sites while supporting the other areas of optimisation by way of training and supporting members of the digital team and the wider business. This role and channel is a key part of the digital business which contributes a significant proportion of the online revenue. The performance of the channel when started was poor regarding revenue year on year and had a downward trend. Global revenue year to date is completely turnaround which is being supported by year on year traffic growth. AllSaints now has it’s highest visibility score for over two years which has been achieved by working directly with web development, content, PR and trade teams to help ensure strategically we are maximising our efforts to support SEO in everything we do. AllSaints most recent achievement has been the launch of the leather handbag collection where the site currently has 1st page results in Google. This role has expanded outside SEO by supporting the business in various projects and tasks including leading our Amazon partnership.This is a particularly interesting challenge where both companies look for opportunities to work together such as offering Prime benefits. From October 2013 to Present (2 years 2 months) London, United Kingdom Addam Hassan is skilled in: SEO, SEM, Web Analytics, Organic Search, Digital Strategy, Google Analytics, Digital Marketing, Online Marketing, Strategy, Conversion Optimization, Google Webmaster Tools, Online Advertising, PPC, CMS, Omniture
This role builds on the consultancy in house roles held in Australia and focuses on the technical side of the sites while supporting the other areas of optimisation by way of training and supporting members of the digital team and the wider business. This role and channel is a key part of the digital business which contributes... This role builds on the consultancy in house roles held in Australia and focuses on the technical side of the sites while supporting the other areas of optimisation by way of training and supporting members of the digital team and the wider business. This role and channel is a key part of the digital business which contributes a significant proportion of the online revenue. The performance of the channel when started was poor regarding revenue year on year and had a downward trend. Global revenue year to date is completely turnaround which is being supported by year on year traffic growth. AllSaints now has it’s highest visibility score for over two years which has been achieved by working directly with web development, content, PR and trade teams to help ensure strategically we are maximising our efforts to support SEO in everything we do. AllSaints most recent achievement has been the launch of the leather handbag collection where the site currently has 1st page results in Google. This role has expanded outside SEO by supporting the business in various projects and tasks including leading our Amazon partnership.This is a particularly interesting challenge where both companies look for opportunities to work together such as offering Prime benefits.
What company does Addam Hassan work for?
Addam Hassan works for AllSaints
What is Addam Hassan's role at AllSaints?
Addam Hassan is Global Head of SEO
What industry does Addam Hassan work in?
Addam Hassan works in the Online Media industry.
Who are Addam Hassan's colleagues?
Addam Hassan's colleagues are Jerry Linnihan, Jon Mortimore, Connor Kaye, Colleen Drennen, Chris Boot-Handford, Monique Dinh, Steve Murray, Emily Hall, Derek Chan, and Delphine Bost-Parson
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