Senior Web Analyst / Online Data Scientist at UPC Poland
Warsaw, Masovian District, Poland
UPC Polska (Liberty Global Group)
Senior Web Analyst & Online Data Scientist / Online Department
May 2015 to Present
Warsaw Area, Poland
Hence Agency (Owner)
Online Business Analyst / Web Analyst / E-commerce
July 2007 to Present
Warsaw Area, Poland
THEY.PL Agencja Marketingu Internetowego
Senior Web Analyst
August 2014 to April 2015
Warsaw, Masovian District, Poland
The Digitals
Web Analyst & SEO / E-Commerce Department
July 2013 to August 2014
Gruner + Jahr
SEO Coordinator - contract / Multimedia Department
August 2012 to March 2013
Warsaw Area, Poland
Warsaw School of Economics
Postgraduate Studies Business Intelligence Systems
2015 to 2016
Polish-Japanese Academy of Information Technology
Postgraduate Studies Internet Technologies
2012 to 2013
Bialystok University of Technology
Master's degree (graduate school) International Trade Management 4
2009 to 2011
University of Bialystok
Postgraduate Business & Management Studies 5
2007 to 2008
University of Bialystok
Master's degree Faculty of Philology 4
2003 to 2008
University of Bialystok
Master's degree Faculty of History and Sociology 4 5
2002 to 2007
Scope of work: Web Analytics, Sales Analytics, Business Analysis, Conversion, E-Commerce, Raporting, UX, Adobe Sitecatalyst, Databases, SQL, Excel, Projects Management * Regular data analytics and processing trends in order to deliver recommendations as the essential element to raise of conversion and sales indicators * Measure and analyze site clickstream data, traffic patterns, traffic sources, funnels conversion, as... Scope of work: Web Analytics, Sales Analytics, Business Analysis, Conversion, E-Commerce, Raporting, UX, Adobe Sitecatalyst, Databases, SQL, Excel, Projects Management * Regular data analytics and processing trends in order to deliver recommendations as the essential element to raise of conversion and sales indicators * Measure and analyze site clickstream data, traffic patterns, traffic sources, funnels conversion, as well as content and product performance * Deliver recomendation in terms of improving conversion and sales *Participate in e-commerce strategy as well as product and offer development directing at prospect and existing clients * Translate business requirements into functional architecture requirements (online business analysis). * Collaborate with business and product team to A/B tests, product develope, conversion paths and media mix * Participate in developing of big data structure, joining off- and online data with data warehouse and working out an advanced reports in dashboards form * Project managment in some selected questions in terms of UX/UI * Work coordination and strictly cooperate with external analytics and online marketing agencies. * Collaborate with central office in Netherland and Katowice team
What company does Adam Wiatkowski work for?
Adam Wiatkowski works for UPC Polska (Liberty Global Group)
What is Adam Wiatkowski's role at UPC Polska (Liberty Global Group)?
Adam Wiatkowski is Senior Web Analyst & Online Data Scientist / Online Department
What industry does Adam Wiatkowski work in?
Adam Wiatkowski works in the Publishing industry.
📖 Summary
• 8 years'​ e-commerce and digital marketing experience (including international and agency projects) • Broad knowledge of digital media campaigns including e-commerce, analyst and seo support • Implemented a dozen or so internet projects: online shops, portals, web sites, web analytics up to $100,000 • Conducted almost 150 hours seo and e-marketing training • SEO projects for international clients *Senior web analyst at UPC Poland *Providing PHP and web developer solutions as part of own business Currently my activity is aimed at permanently increasing revenue for UPC Poland and reducing cost of advertising campaigns and developing ability in terms of business intelligence, big data, databases as well as data warehouse Recently handled e-marketing campaigns for: UPC Poland, Black Red White, Tubądzin Management Group, Accor, Inter Cars, Optima, Avis, G+J Poland, Warka, AXA Direct, Hyundai, Dom Development, Sokółka Okna i Drzwi, Barlinek, fabryka.pl, dekoria.pl, fly.pl, mall.pl, selkar.pl My last articles: http://www.they.pl/blog/content-marketing/dlaczego-paid-i-owned-media-dobrze-wspoldzialaja/ http://www.they.pl/blog/google-analytics/universal-analytics-nowy-sposob-mierzenia-danych/ http://www.they.pl/blog/e-commerce/10-fundamentalnych-zasad-usability-w-sklepie-e-commerce/ http://nowymarketing.pl/a/3172,artykuly-e-pr-nowa-zmora-w-krolestwie-seo http://mensis.pl/marketing/nowoczesne-zaplecze-wiecej-niz-seo/Senior Web Analyst & Online Data Scientist / Online Department @ Scope of work: Web Analytics, Sales Analytics, Business Analysis, Conversion, E-Commerce, Raporting, UX, Adobe Sitecatalyst, Databases, SQL, Excel, Projects Management * Regular data analytics and processing trends in order to deliver recommendations as the essential element to raise of conversion and sales indicators * Measure and analyze site clickstream data, traffic patterns, traffic sources, funnels conversion, as well as content and product performance * Deliver recomendation in terms of improving conversion and sales *Participate in e-commerce strategy as well as product and offer development directing at prospect and existing clients * Translate business requirements into functional architecture requirements (online business analysis). * Collaborate with business and product team to A/B tests, product develope, conversion paths and media mix * Participate in developing of big data structure, joining off- and online data with data warehouse and working out an advanced reports in dashboards form * Project managment in some selected questions in terms of UX/UI * Work coordination and strictly cooperate with external analytics and online marketing agencies. * Collaborate with central office in Netherland and Katowice team From May 2015 to Present (8 months) Warsaw Area, PolandOnline Business Analyst / Web Analyst / E-commerce @ - Web Developer & e-marketing & e-commerce consulting - SEO & Web Analytics projects (support) - Online Business Analysis I colaborated with Whites, Migomedia, The Digitals, They.pl, Discipline Media Group, Brand Clever From July 2007 to Present (8 years 6 months) Warsaw Area, PolandSenior Web Analyst @ Scope of work: web analytics, conversion, UX, performance marketing, content marketing, SEO Tasks: * Ensure that the online marketing KPI will have been kept up * Strategy and content analysis in terms of KPI (blogs, videos, virals, texts, infographics, E-PR and others) * In charge of web analyst projects as the senior specialist - especially in performance marketing models (Google Analytics and more advanced tools) * Manage conversion rate optimization process - A/B, multivariate, qualitative tests, market basket analysis * Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates, etc. * Develop knowledge and experience about data mining - especially web mining and text mining methods * Manage UX projects - sketch and create wireframe, prototypes and mockups * Manage and coordinate selected content marketing projects and SEO content projects * Landing pages analysis * Prepare and implement some growth hacking strategies * SEO optimization, long tail and semantic SEO solutions * Developing SEO and SEO content marketings offers for high budgets clients * Assist the programmers with implementaton of scripts and analytics tools From August 2014 to April 2015 (9 months) Warsaw, Masovian District, PolandWeb Analyst & SEO / E-Commerce Department @ Scope of work: Web Analytics, SEO, performance marketing, projects coordination *Responsibility for analysis and conversion rate optimization *Execute performance marketing and seo strategies of clients *Content and inbound marketing strategy *Develop and execute link-building and optimization strategies *Advanced web analytics (Google Analytics, Woopra, Usabilitytools.com, Searchmetrics) *A/B and multi tests *Heat Maps and click maps *SEO projects coordinator *Colaborate with SEM, Social Media, IT teams *Conduct web analytics training for clients *Developing advanced e-commerce strategies ^Hyundai, AXA Poland, Warka, Dom Development, Internity S.A, fly.pl, fabryka.pl and others From July 2013 to August 2014 (1 year 2 months) SEO Coordinator - contract / Multimedia Department @ Manage search engine optimization campaigns (URL, content, on-page optimization, web analytics, scripts implementation, technical aspects) for head of magazines publisher (currently Burda Group) Coordinating all team engaged in SEO, content marketing and sites optimization such as IT, developers and editors. kobieta.pl, gala.pl, stylio.pl, glamour.pl, mojegotowanie.pl, rodzice.pl, focus.pl, national-geographic.pl, odyssei.com, epuls.pl From August 2012 to March 2013 (8 months) Warsaw Area, PolandPostgraduate Studies, Business Intelligence Systems @ Warsaw School of Economics From 2015 to 2016 Postgraduate Studies, Internet Technologies @ Polish-Japanese Academy of Information Technology From 2012 to 2013 Master's degree (graduate school), International Trade Management, 4 @ Bialystok University of Technology From 2009 to 2011 Postgraduate, Business & Management Studies, 5 @ University of Bialystok From 2007 to 2008 Master's degree, Faculty of Philology, 4 @ University of Bialystok From 2003 to 2008 Master's degree, Faculty of History and Sociology, 4, 5 @ University of Bialystok From 2002 to 2007 Adam Wiatkowski is skilled in: Web Analytics, Digital Marketing, SEM, Online Marketing, E-commerce, Digital Media, Online Advertising, SEO Audits, Zarządzanie projektami, Technologie Internetowe, e-marketing, Digital Strategy, SEO, E-commerce SEO, Publishing, Content Management, Magazines
Introversion (I), Intuition (N), Thinking (T), Judging (J)
2 year(s), 4 month(s)
Unlikely
Likely
There's 85% chance that Adam Wiatkowski is seeking for new opportunities
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