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Adam New-Waterson

Chief Marketing Officer @ LeanData, Inc.

Building the team revolutionizing retail

Burlingame, California, United States

Ranked #833 out of 16,660 for Chief Marketing Officer in California

Section title

Adam New-Waterson's Email Addresses & Phone Numbers

Adam New-Waterson's Work Experience

LeanData, Inc.

Chief Marketing Officer

April 2015 to Present

BloomReach

Marketing Technologist

December 2013 to April 2015

Planon

Online Marketing Manager

April 2011 to December 2013

Adam New-Waterson's Education

Georgia State University

Bachelor of Fine Arts Photography

2001 to 2005

Elon University

Biology / Mathematics

1999 to 2001

Adam New-Waterson's Professional Skills Radar Chart

Based on our findings, Adam New-Waterson is ...

Welcoming
Visionary
Initiating

What's on Adam New-Waterson's mind?

Based on our findings, Adam New-Waterson is ...

50% Left Brained
50% Right Brained

Adam New-Waterson's Estimated Salary Range

About Adam New-Waterson's Current Company

LeanData, Inc.

• Simplify. Let LeanData do the heavy lifting so you focus on the creativity of sales and marketing. • See Revenue, Faster. LeanData’s Sales & Marketing Operations Platform guides you to increased revenue in target accounts, maximizes sales productivity, and while promoting data-driven evaluation to more effectively utilize your budget. • Spend time selling, not searching. 75%...

Frequently Asked Questions about Adam New-Waterson

What company does Adam New-Waterson work for?

Adam New-Waterson works for LeanData, Inc.


What is Adam New-Waterson's role at LeanData, Inc.?

Adam New-Waterson is Chief Marketing Officer


What is Adam New-Waterson's personal email address?

Adam New-Waterson's personal email address is m****[email protected]


What is Adam New-Waterson's business email address?

Adam New-Waterson's business email addresses are not available


What is Adam New-Waterson's Phone Number?

Adam New-Waterson's phone (213) ***-*286


What industry does Adam New-Waterson work in?

Adam New-Waterson works in the Marketing and Advertising industry.


Who are Adam New-Waterson's colleagues?

Adam New-Waterson's colleagues are Matt McKinney, Mike Mullins, Karen Hsing, and Ti Zhang


About Adam New-Waterson

📖 Summary

Please be aware that I don't like LinkedIn spam. Sending me a connection request, then immediately copy+pasting a stock sales pitch to me, only results in me removing the connection & reporting you for spam. It doesn't work as a tactic, so save us both the time. I'm looking to work with early technologies who are looking for pressure tested user feedback. I've had some really successful partnerships that have allowed me to get early access to beta products, while in return providing helpful suggestions for how to improve the product.Chief Marketing Officer @ • Simplify. Let LeanData do the heavy lifting so you focus on the creativity of sales and marketing. • See Revenue, Faster. LeanData’s Sales & Marketing Operations Platform guides you to increased revenue in target accounts, maximizes sales productivity, and while promoting data-driven evaluation to more effectively utilize your budget. • Spend time selling, not searching. 75% of inbound leads could be matched to the existing companies in your CRM. LeanData identifies matches so you can focus on account-based sales and increase selling time by taking lead processing off the plate. • Follow up with the right leads. Inbound leads assigned and automatically routed to target accounts. Understanding organizational structure is required to effectively work the deals they target. • Source and Influence. While everyone wants to be the hero who sources as many deals as possible, it is equally valuable to be able to show how account-based marketing campaigns touch both active and upcoming opportunities. LeanData is easily installed via the Salesforce AppExchange. Additionally available as a webhook from Marketo. Contact me for a demo or trial. From April 2015 to Present (10 months) Marketing Technologist @ BloomReach makes the web a better place by matching a retailer's products to the demand that exist on the web. We do this through better customer acquisition, personalized onsite experiences and tools to help merchants understand their visitors. Demand Generation ● Drive a comprehensive demand gen strategy including charting expansions into new markets ● Develop and mentor BloomReach’s Campaign Manager ● Create and optimize thoughtful campaigns to engage prospects with Marketo ● Owns lead nurturing including producing relevant content based on stage in the buyer’s journey ● Work with Sales Development team to unlock new ways to break into target accounts ● Personalizes the website using Marketo’s Real Time Personalization ● Runs online advertising; ppc, display and retargeting programs ● Mobilize and educate BloomReach’s customer advocates and partners ● Track and analyze marketing campaigns to make data-driven decisions in budgeting Content Marketing ● With content team, works to define future content needs ● Assists in visual creation, layout and editing of collateral ● Creates interactive experiences, surveys and quizzes using ion interactive ● Design visual collateral for use in advertising ● Run BloomReach’s webinars Operations ● Manage best-in-breed technology stack; Marketo, Salesforce, Marketo RTP, Leadspace, LeanData, ion interactive ● Acts as salesforce.com administrator ● Helps figure out how to answer the hard questions ● Generate internal communications that keep the team focused on the needs of our customers Partnerships ● Manage relationships with our partners at agencies, technology, integrators. ● Nurture the BloomReach Certified Expert program. ● Determine new ways to produce interesting co-marketing. From December 2013 to April 2015 (1 year 5 months) Online Marketing Manager @ Automation: Influenced creation of 120M in pipeline resulting in 30M revenue. Web/Organic sourced 25M revenue. As Marketo admin I ensured campaigns deployed and the system ran smoothly. 1M emails deployed. 800 programs created. 15K new leads generated. 450K web visitors. Training: Developed 15 hour jumpstart recorded training library. Continually improve knowledge amongst global marketing team. Inspire and motivate in one to one or group trainings. Reporting: Monthly boardroom reports, analyzing metrics & KPIs to glean executable improvements. Oversaw pipeline creation growth of 25% each year since implementation of Marketo in 2011. Web Development: Eliminated costs in design & development costs by developing new user experiences in-house. Wireframe & mockup ideas, on-time development of quarterly sprints. Five sites each in six languages servicing HRM, Support & Customer Service. Graphic Design: Reduced agency fees by increasing in-house production. Includes infographics, videos, email marketing, web & print collateral, trade show booths. Content Marketing: Evangelized the content machine. Managed campaigns in multi-channel multi-voice approach splintering core concepts into smaller, unique pieces with cohesive tone. Social Media: Oversaw 1500 social interactions. Responsible for corporate social strategy, policy, training & facilitation. From April 2011 to December 2013 (2 years 9 months) Volunteer Curriculum planner and Educator @ See volunteer section for description. From September 2007 to January 2012 (4 years 5 months) Marketing Operations Specialist @ Automation: Created DRIP nurturing for B2C business with 10K SKU. Email marketing focused on testing, segmentation and engagement. Pipeline forecasting. SalesForce.com and Marketo Admin. Photography and Design: 5M circulation of six catalogs annually, Product photography, Ads. Marketing: Copy writing. Prospecting promotions. Website ease-of-use. Multichannel social media. Product Development: Made super nerdy Biology t-shirts, Sold 1500. Mitosis & Meiosis activity set. Trade Shows: Managed 15 shows annually with 250k budget. 37% reduction in costs from ‘08 – ‘09. Custom exhibit purchase from RFP through budget negotiations and final inspection. From 2007 to April 2011 (4 years) Bartender @ Bartender at Feast in Decatur, GA Head Waiter and Trainer at Piebar in Midtown, GA Waiter at Neighbor’s Pub in Virginia Highlands, GA From 2003 to 2008 (5 years) Photographer @ Photography: Luxury Lifestyle including restaurant, hotel & attraction. Event, Food, Environment. Design: Branding collateral, email templates, product packaging, corporate merchandise, video. PR and Marketing for Restaurants & Hospitality in Atlanta Area. Responsible for marketing Photography from Pre-Launch publicity, Interiors, Chef & Food, Store Opening & Special Events. Moderate amount of design work for store collateral, special event signage, email templates, RFPs. From 2006 to 2007 (1 year) Lab Manager @ Production: Process print and slide films. Print Color and B&W enlargements up to 20x24. Resources: Monitor levels of chemistry, film, disposables. Maintain stock and reorder. From 2001 to 2004 (3 years) Bachelor of Fine Arts, Photography @ Georgia State University From 2001 to 2005 Biology / Mathematics @ Elon University From 1999 to 2001 Adam New-Waterson is skilled in: Account-Based Marketing, Sales & Marketing Leadership, Marketing Strategy, Marketing Technology, Thought Leadership, Integrated Multi-Channel Marketing, Content Marketing, Graphic Design, Demand Generation, Marketing, Marketo, Salesforce.com, Management, Leadership, B2B Sales


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In a nutshell

Adam New-Waterson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 9 month(s)

Adam New-Waterson's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 95% chance that Adam New-Waterson is seeking for new opportunities

Adam New-Waterson's Achievements

Marketo Champion

Issued by Marketo · July 2011

Marketo Certified Expert

Issued by Marketo · March 2013

Marketo Analytics certified

Issued by Marketo · August 2013

Dutch Civic & Language exams

Issued by The Netherlands · July 2013

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