Senior Marketing Manager
San Francisco, California
Uber
Growth Marketing Manager, Paid Search
June 2017 to February 2019
San Francisco Bay Area
Uber
Senior Growth Marketing Manager
March 2019 to July 2020
San Francisco Bay Area
Hotels.com- an Expedia Brand
SEM Specialist
June 2015 to May 2017
Dallas/Fort Worth Area
Southern Methodist University
Certificate Program, User Experience Design
2016 to 2017
Southern Methodist University
Master's degree, Business Analytics, 3.85/4.0 GMAT 770
2014 to 2015
Xiamen University
Bachelor of Business Administration (B.B.A.), Accounting & Advertising
2010 to 2014
-Paid search strategy for North America Driver Acquisition growth-GDN (Display)-UAC-Apple Search Ads-New Channel Exploration-Creative testing-Landing Page AB test-Remarketing Audience Segmentation-Performance Dashboarding-Competition Analysis, etc. -Paid search strategy for North America Driver Acquisition growth-GDN (Display)-UAC-Apple Search Ads-New Channel Exploration-Creative testing-Landing Page AB test-Remarketing Audience Segmentation-Performance Dashboarding-Competition Analysis, etc.
What company does Ada Weng work for?
Ada Weng works for Uber
What is Ada Weng's role at Uber?
Ada Weng is Growth Marketing Manager, Paid Search
What industry does Ada Weng work in?
Ada Weng works in the Marketing and Advertising industry.
Who are Ada Weng's colleagues?
Ada Weng's colleagues are Michelle Lamberti-Ceaux, Albert Triganon, Romain Berthomé, Laurie Cassagne, Victoria Waksman, Alysa Teves, Eren Turkmenler, Justin Lum, Billy Huang, and Constantin Vermoere
💼 Past Experience
Ada Weng has worked in a variety of industries and has taken on various roles in senior marketing positions. Ada has a Master’s degree in Business Administration from San Diego State University. She has been with Uber since March 2019. Ada is an S.M.A.P. ( Senior Marketing Manager which stands for Strategic Marketing Architect) with experience in paid search, global search bidding, and automation. In her previous role at hotels.com, Ada was responsible for managing accounts, including two thousand+ campaigns, 200,000+ keywords, and revenue gains of 30%. Ada also developed various marketing strategies for the company, specializing in creating ad copy testing, geo modifiers, and Device Targeting. Ada also worked with the development team of Applesoft for theuning of Applesoft's bidding system, along with full cooperation with the Apple Store Ads team. Ada is also a project manager with experience in global cross-team collaboration, specializing in creating logics and structures for keyword bidding algorithm development. Ada has also conducted contractor training courses for internal employees, and has worked with Apple in various promotions. Ada has a Master's degree in Business Administration from San Diego State University.
🎓 Education
Ada Weng's educational Background & Work readiness: Ada Weng has a Certificate Program, User Experience Design at Southern Methodist University from 2016 to 2017, a Master's degree, Business Analytics, 3.85/4.0 GMAT 770 at Southern Methodist University from 2014 to 2015, and a Bachelor of Business Administration (B.B.A.), Accounting & Advertising at Xiamen University from 2010 to 2014. Ada Weng has over 18 years of experience in business and management consulting, and has spent the majority of her working experience in the Chinese market. Ada has been involved in various business and management consulting projects in China, and has successfully completed several projects which have shown her to be an excellent project management and design skills. In her previous projects, Ada has often been heavily involved in designing and conducting user research, which has taught her a great deal about user experience and needs. Ada has also been involved in provision of business analytics services, which has taught her to understand and analyze business data in aTimin g detail.
💡 Technical & Interpersonal Skills
Ada Weng has fifteen years of experience in business development and marketing. Ada Weng holds a Master's degree in marketing from San Francisco State University. Weng began her career in 2002 as a sales representative for a software company. After two years, she moved to market research for Toyota. From there, she moved to Google and was promoted to senior marketing manager. In her previous roles, Ada Weng has enjoyed working with a wide range of businesses and industries. Some of these industries include travel, tech, restaurant, automotive, and industrial. Ada Weng is a senior marketing manager at Uber, and has experience in paid search, global driver paid search, global search bidding strategy and automation, SEM Specialist at hotels.com, account management and optimization, business development project lead, and cross-team collaboration. Ada Weng has also worked on multiple business development projects for major advertising companies such as Google, Audi, and Samsung. Ada Weng isés known for her work in marketing and business development.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 8 month(s)
Unlikely
Likely
There's 85% chance that Ada Weng is seeking for new opportunities
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