Specialties: Ecommerce, China, Emerging markets, Global brand equity, Brand management, Brand positioning & strategy, Team leadership
Head of eCommerce Strategy & Merchandising at Quidsi @ From September 2015 to Present (4 months) Category Leader and GM of Soap.com, BeautyBar.com and International (Quidsi) @ From December 2014 to Present (1 year 1 month) Senior Global Category Manager, Gum @
Specialties: Ecommerce, China, Emerging markets, Global brand equity, Brand management, Brand positioning & strategy, Team leadership
Head of eCommerce Strategy & Merchandising at Quidsi @ From September 2015 to Present (4 months) Category Leader and GM of Soap.com, BeautyBar.com and International (Quidsi) @ From December 2014 to Present (1 year 1 month) Senior Global Category Manager, Gum @ Global gum category management, including portfolio strategy, media, communications, innovation, and point of buying for global portfolio of gum brands (Trident, Stride, Clorets, Dentyne) From January 2013 to November 2014 (1 year 11 months) Greater New York City AreaCo-founder @ byWanderlust creates practical solutions for stylish travelers. Our first product, the CamCuff, is a sleek, studded leather cuff that secures your camera to your wrist. From July 2012 to December 2013 (1 year 6 months) Senior Brand Manager, Mondelez China @ Strategic planning and launch execution of new snack category into the China market, including brand development, international logistics and 10-year innovation planning From July 2011 to December 2012 (1 year 6 months) Brand Manager @ Developed brand strategy and integrated marketing plans, managed cross-functional teams, P&L ownership
-Brand Manager of Gevalia Kaffe
-Brand Manager of Seattle's Best Coffee
-Sr. Associate Brand Manager of Crystal Light
-Associate Brand Manager of Starbucks Coffee From June 2006 to July 2011 (5 years 2 months) Greater New York City AreaSummer Associate @ Developed foodservice strategy for Capri Sun, $1B kid's beverage brand From June 2005 to August 2005 (3 months) Greater New York City AreaFounder & Owner @ Small business owner of catering company that specialized in non-profit events and fundraisers From 2002 to 2004 (2 years)
BA, Women's Studies, Film @ Yale University From 1998 to 2002 MBA, Marketing, Management @ New York University - Leonard N. Stern School of Business From 2004 to 2006 Phillips Academy Abigail Coleman is skilled in: Global Marketing, Global Strategy, Cross-functional Team Leadership, Brand Management, China Business Development, Emerging Markets, Brand Equity, Strategic Planning, Integrated Marketing, Commercialization, Brand Development, Entrepreneurship, Marketing Strategy, Brand Developement, Innovation Management
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