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Abby Rule

Digital Delivery Manager

Product Manager/Digital Delivery Manager

Manchester, Greater Manchester, United Kingdom

Section title

Abby Rule's Email Addresses & Phone Numbers

Abby Rule's Work Experience


Digital Delivery Manager

April 2014 to Present

On Maternity Leave

Full time mum

September 2013 to April 2014

Access Point Ltd

Digital product manager

April 2013 to August 2013

Abby Rule's Education

The manchester metropolitan uni

BA(hons) Business Sandwich

2003 to 2007

Oldham Sixth Form College

AS/A2 English Dual Business Studies Drama French

2000 to 2002

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About Abby Rule's Current Company


Reporting to the Head of Digital Delivery *Providing strong E2E delivery management of web and key customer journey change requests *Scoping requirements and creating clear briefs for the content team keeping functions in line with agreed deadlines and to budget *Prioritising enhancements and new development requests based on commercial value *Working closely with the funding team to...

Frequently Asked Questions about Abby Rule

What company does Abby Rule work for?

Abby Rule works for Bupa

What is Abby Rule's role at Bupa?

Abby Rule is Digital Delivery Manager

What is Abby Rule's personal email address?

Abby Rule's personal email address is ab****[email protected]

What is Abby Rule's business email address?

Abby Rule's business email address is a****[email protected]

What is Abby Rule's Phone Number?

Abby Rule's phone +44 ** **** *355

What industry does Abby Rule work in?

Abby Rule works in the Hospital & Health Care industry.

About Abby Rule

📖 Summary

An experienced digital delivery/product manager who has worked in the digital industry for over 7 years. Working with internal departments like sales and marketing to continually develop digital services in order to meet company objectives such as increasing revenue or improving user engagement. Having previously managed a small team I was responsible for delegating all work requests that came in to the operations department. Ensuring the right person was selected for each job and that everything was delivered on time. As the main point of contact for happli’s third party software providers, successfully managing the relationship and working with them to develop their product roadmap as well as managing happli’s development roadmap making suggestions on how they could improve their software which ultimately benefited all of their UK clients. Experienced in Axure RP Pro & Balsamic, creating wireframes to present development ideas for web and mobile which were then used by our designers and developers to bring the ideas to life. BA (hons) Business sandwich graduate and once Google certified professional with experience in PR, PPC and SEO. I am a considerate and dedicated individual with excellent interpersonal skills and a drive to continuously improve my abilities. I work full time for Bupa, and am a strong team player who throughout my work experience has learnt to adjust my natural style to suit different personalities. I have applied this skill when dealing with press in my placement year, clients, colleagues and customers alike. Specialties: customer relations, customer service, general office duties, hiring, information architecture, loss prevention, newsletters, press releases, product development, usabilityDigital Delivery Manager @ Reporting to the Head of Digital Delivery *Providing strong E2E delivery management of web and key customer journey change requests *Scoping requirements and creating clear briefs for the content team keeping functions in line with agreed deadlines and to budget *Prioritising enhancements and new development requests based on commercial value *Working closely with the funding team to drive best practise user experience, copy, design and delivery and being accountable for ensuring all solutions met quality and compliance standards *Updating business stakeholders with the status and progress of web change requests through to completion. From April 2014 to Present (1 year 9 months) Full time mum @ From September 2013 to April 2014 (8 months) Digital product manager @ Launched OfferGenie the digital platform of Access Point's print voucher business on a self employed contract before going on maternity. From April 2013 to August 2013 (5 months) Product Manager @ * Managing the relationship between Regional Feed & Newspaper website partners * Developing wireframes using Balsamic to develop the product further * Working with a team of 3rd party developers to develop the website * Working with the sales director to create an appealing offering to the newspaper industry. From December 2012 to March 2013 (4 months) Bolton, United Kingdomhappli Product Manager @ * Managing the product development roadmap through web design and development for each of the digital solutions that drive the business * Developing concepts, designing web and mobile sites and creating wireframes using Axure RP Pro to present development ideas for web and mobile * Successfully managing the relationship with our technical platform provider Nimble Commerce including working with them to develop their product roadmap * Identifying 3rd party resource suppliers and selecting partners for delivery of projects where external support was required to get new products to market e.g. web agencies, app agencies, affiliates as well as managing the ongoing commercial relationships * Working with the head of operations to create and implement operations * Providing comprehensive support and training of the CMS system for all staff * Managing a team of nine people – conducting 1-2-1’s, recruitment and day to day man management * Briefing and supporting the creative team to deliver work requests on time. From July 2011 to November 2012 (1 year 5 months) Liverpool, United KingdomDigital Product Development Manager @ Product manage the vertical products within our portfolio. Developed an Information Architecture to be used as a foundation to improving usability of online product. Liaise with the development team and commercial team to create solutions regarding issues with the online product. From September 2008 to July 2011 (2 years 11 months) Digital Marketing Assistant @ Created and maintained client Google PPC campaigns. Created SEO reports for clients upon request. Produced copy for client websites and newsletters. Project managed the web developers. From August 2007 to September 2008 (1 year 2 months) Sales Advisor @ Customer service. Loss prevention. Daily activities. From October 2006 to August 2007 (11 months) Account Executive @ Co-ordinated and placed press releases. Organised events. General office duties. From September 2005 to March 2007 (1 year 7 months) Supervisor/Acting Assistant Manager @ Budget comparisons and other weekly paperwork. Completion and delegation of daily activities. Loss prevention. Customer service. Assisted with hiring and training of staff. Holiday/day off cover of manager. From December 2002 to August 2005 (2 years 9 months) Sales Advisor @ Customer service. Loss prevention. Daily activities. From October 2001 to June 2002 (9 months) BA(hons), Business Sandwich @ The manchester metropolitan uni From 2003 to 2007 AS/A2, English Dual, Business Studies, Drama, French @ Oldham Sixth Form College From 2000 to 2002 Abby Rule is skilled in: Press Releases, Product Development, Customer Service, Recruiting, Newsletters, Usability, Information Architecture, Office Management, Loss Prevention, Online Advertising, Digital Marketing, SEO, Social Media Marketing, Social Media, Email Marketing

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In a nutshell

Abby Rule's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 4 month(s)

Abby Rule's Willingness to Change Jobs



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