Contributor at Entrepreneur, Fast Company, Business Insider, Success Magazine, Copyblogger, MarketingProfs & Unbounce.
www.iconiContent.com
Content. Content. Content.
The world—and especially the world-wide-web—turns on content. From commerce to collateral, branding to blogging, management to marketing, content makes the world go round. In fact, if you’re reading this, or rather, if you’re reading anything, anywhere, at any time, in any form at all, you’re experiencing content.
So, why is so much of it so bad?
The simple answer is investment. Good content costs. Good content costs time, effort, and (of course) money.
Or does it?
The most valuable elements of any copy are communicative clarity and rhetorical persuasion. Is it clear? Does it sell? A “no” to either question (and most content fails miserably at both) inevitably spells disaster.
In other words, it isn’t good content that costs... it’s bad.
With over seven years of professional communication experience, my mission as a writer and educator is simple: to save the world from bad content.
Specialties: Copywriter, Editor, Educator, Project Manager, Content Strategist, Marketing, Advertising, Brand Messaging and Identity, Ad Copy, Teacher, Content Manager
Content Strategist @ As an independent content strategist & copywriter, I partner with both emerging and established clients to produce professional, commercial copy that is clear, compelling, and consumer-specific. I also provide comprehensive editing for existing documents/projects as well as develop and critique overall communication strategies.
Projects include comprehensive website copy and editing, marketing collateral, advertising copy (banner, Facebook, LinkedIn & Google AdWords), branding development, mottos and taglines, newsletters and email, product descriptions, and long-form articles.
For a look at my online portfolio please visit iconiContent.com. From May 2012 to Present (3 years 6 months) Klamath Falls, Oregon AreaFull-Time Faculty | Communication & Philiosphy @ 2015-2014 Outstanding Faculty Leader
Phi Theta Kappa Honors Society Advisor (4 Stars)
Full-time faculty member in Klamath Community College's Arts & Communication department. I currently teach a host of communication, writing, public speaking, and philosophy courses aimed at preparing and training students for the compositional, academic, and intellectual world of higher education. From March 2013 to Present (2 years 8 months) Klamath Falls, ORContent Strategist & Project Manager @ As a copywriter and content strategist for CREO Agency—a design and development firm—I specialized in producing both commercial and nonprofit content, editing existing projects, and creating communication strategies for a variety of digital products.
As a project manager, I oversaw teams primarily of 2-3 people in the production of mobile applications, websites, print materials, and marketing strategies. Clients included both startups—most notably GreenGoose and Sumazi—as well as established organizations—e.g., JELD-WEN, Lowe's & Atlatl. From June 2012 to February 2013 (9 months) Klamath Falls, ORCommunications Instructor @ In Warner Pacific’s NWCCU accredited Adult Degree Program, I taught multiple courses in the areas of written composition, oral communication, literature, ethics/philosophy, Biblical Studies, and history. Duties include:
➾ Developing and delivering regular lectures, learning activities, and accompanying written materials;
➾ Writing and implementing curriculum to meet institutional standards;
➾ Grading and evaluating student work, both written and oral;
➾ Coaching and counseling students regarding educational, career, and life goals.
Student feedback as collected through Warner’s End of Course Evaluations (EOCEs) reveals a strong commitment both to my students as well as to the educational process itself. In addition to receiving an average instructor rating of 4.84 out of 5, written comments reflect a deep passion for engagement and personal attention (documentation is available on request):
➾ “I enjoyed having Aaron. He spent lots of time to help us really understand. I really enjoyed taking this class.”
➾ “Wonderful instructor. He did a great job presenting the information. He was very thorough and energetic.”
➾ “He was awesome!”
➾ “My favorite teacher so far.” From November 2010 to November 2012 (2 years 1 month) Portland, Oregon AreaPastor @ As the lead pastor for New Life’s third campus, I oversaw the merger of two existing, outside churches into one, new organization. This process involved:
An intensive schedule of regular, public teaching;
Production of externally focused promotional materials including online videos, Facebook integration, blogging, and demographic-specific mailers;
Short-term and crisis management counseling;
Managing, coordinating, and equipping paid staff members as well as various ministry teams;
Investing extensively in the recruiting, training, and deployment of new leaders at multiple levels;
Generating and leading a comprehensive new membership process, which both established a fully functioning constitution and integrated nearly two hundred members. From July 2008 to June 2010 (2 years) Oregon City, ORWeb Manager and Content Developer @ Wrote and designed user-introductions, product reviews, banner ads, and category summaries; aggregated, organized, and created online content; generated and linked advertisements between sites; built, monitored, and expanded Monergism.com’s web-hierarchy and directories; and aided in the complete overhaul of both Monergism.com and MonergismBooks.com from an html to a database platform. From April 2007 to July 2008 (1 year 4 months) Manager and Administrative Assistant @ Managed and oversaw warehouse staff, monitored and regulated stock-on-hand, established and maintained relationships with publishers and suppliers, and was responsible for shipping and receiving. From September 2006 to April 2007 (8 months) Chaplain Candidate, 2nd Lieutenant @ Earned my commission as an officer in 2006 and served at a Portland-based battalion under CH. Daniel Thompson (Maj.) in a high stress and deeply relational environment. Responsible for a variety of services and briefings, including: suicide prevention, marital counseling, and civilian reintegration. Honorably discharged in 2007. From February 2006 to March 2007 (1 year 2 months) Team Leader, Sergeant @ Served as an infantry team leader both stateside and on two deployments: first, to the Sinai Peninsula in Egypt from 2002-2003 (“Operation Enduring Freedom”) and, second, to aid in the recovery of the Gulf Coast after Hurricane Katrina and Hurricane Rita. From September 1999 to February 2006 (6 years 6 months)
Master of Divinity, Exposition, Communication & Hermenutics @ Western Seminary From 2004 to 2009 Bachelors of Science, English @ Southern Oregon University From 1999 to 2004 Aaron Orendorff is skilled in: Adobe Acrobat, PowerPoint, Microsoft Word, Outlook, Microsoft Excel, Illustrator, Photoshop, InDesign, Teaching, Windows, Microsoft Publisher, Leadership, Public Speaking, Microsoft Office, Time Management, Blogging, Editing, Research, Critical Thinking, Mac, Copywriting, Leadership Development, Marketing, Advertising, Social Media Marketing, Training, Nonprofits, Newsletters, Publishing, Facebook, Marketing Strategy, Coaching, Social Networking, Social Media, HTML, Integrated Marketing, Management, Fundraising, Community Outreach, Copy Editing, WordPress
Websites:
http://iconiContent.com