Aaron Kohlhoff's Email Addresses & Phone Numbers

Director of Digital Marketing @ Farlow Media • Responsible for the idea generation, creative development, campaign activation, reporting, and optimization of digital marketing campaigns for all of our clients• Create and manage over three million dollars in sales-driving, social media ads on behalf of a client that contributed to 5.5 percent year over year sales growth• Increased...

Director of Digital Marketing @ Farlow Media • Responsible for the idea generation, creative development, campaign activation, reporting, and optimization of digital marketing campaigns for all of our clients• Create and manage over three million dollars in sales-driving, social media ads on behalf of a client that contributed to 5.5 percent year over year sales growth• Increased our client's Instagram followers by 127% in one year of working on the account by developing a new content strategy and creative standards• Create and manage paid media campaigns that captured over email 15,000 leads for our clients• Provide on-site social media coverage for significant client events that included photography, videography, interviews and social media stories• Develop and maintain six new custom reporting dashboards to help our clients evaluate the effectiveness of their digital marketing initiatives• Lead the team that developed five new websites for our agency and our clients• Create and execute paid search campaigns on behalf of our agency and clients• Revamp our internal social media strategy to better showcase Farlow Media's marketing expertise• Lead the RFP process to evaluate and implement marketing technology solutions on behalf of our clients• Conceptualize & produce original videos for our clients to use in their marketing campaigns• Research, test, and deploy new task management and time tracking solutions for our agency• Develop and present business pitches to prospective clients Senior Digital Marketing Manager @ The Save Mart Companies • Created over $250K in new online sales, then expanded sales 50% year-over-year, by developing and implementing an e-commerce strategy for select product lines.• Conceptualized and produced an award-winning 360º virtual reality video for the Toyota/Save Mart 360 NASCAR race, which created an opportunity for thousands of people to interact with our brand for the first time.• Increased social media followers by an average of 40% per banner. • Increased social media engagement by an average of 45% per banner.• Established a long-term strategic marketing roadmap which included a new content marketing calendar, more social media contests and regular video content.• Enhanced the ROI for all digital marketing campaigns by establishing KPIs, creating a reporting cadence to evaluate campaign success and regularly optimizing the campaigns.• Implemented link tracking to attribute CTRs to specific media buys.• Managed a multi-million dollar marketing budget and implemented more effective tracking of how media dollars were being allocated.• Work with our merchants and vendors to create unique shopper marketing programs. From November 2016 to November 2018 (2 years 1 month) Modesto, California AreaDigital Marketing Manager @ The Save Mart Companies • Help establish the strategy, creative direction, activation and reporting for all our digital marketing channels. • Created several original marketing campaigns and managed our paid social and paid search strategies. • Evaluated programmatic display partners and platforms and worked with our creative agencies to establish the direction for our display, social media, and search campaigns.• Overhauled of our social media strategy which included a new creative direction, new types of content and increasing the frequency for video content• Led the RFP process to find several new agencies to help us execute our digital marketing vision• Generated social media content from our sponsored events which included live video, contests and implementing a social visualization platform. • Work with our Talent Acquisition team to build out our company branding on various digital platforms. • Led the redesign of our website which included integrating a third-party loyalty program into our platform • Participated in the RFP process to establish a new eCommerce vendor. From January 2015 to November 2016 (1 year 11 months) Modesto, California AreaDigital Activation Manager @ Haworth Marketing + Media • Increased donations 10% year-over-year for a major nonprofit client by implementing URL tagging which identified the most productive publishers, then optimized the media spend accordingly.• Created dozens of custom analytics dashboards for a Fortune 50 client that clearly presented campaign performance and enhanced their ability to make strategic marketing decisions.• Hired, trained and mentored digital activation team members, growing the team from 2 to 10.• Reduced campaign errors by 80% in one year by investing in more training for team members and establishing robust quality assurance processes. • Standardized reporting procedures and evaluated data visualization solutions.• Integrated 3rd party data into our analytics dashboards as necessary. • Worked with clients and their technology teams to implement tracking tags for digital display campaigns and ensured the tags were working properly on their websites. • Researched new technologies and analyzed their potential impact on our clients' marketing strategies. From October 2012 to December 2014 (2 years 3 months) Greater Minneapolis-St. Paul AreaDigital Ad Operations Manager @ Internet Broadcasting • Grew the scope of work from about 100 daily digital marketing campaigns to over 200 per day, managing the quality assurance process and performance reporting for all clients.• Hired, trained, and managed a team of 8 in-house ad traffickers. Developed all training materials and documentation for new ad products, and developed rigorous quality assurance processes to maintain campaign quality. • Serve as an escalation point for technical and campaign performance issues. • Field technical questions from and recommend solutions to Sales Coordinators regarding their ad campaigns. • Test and troubleshoot new ad units and 3rd party ad tags.• Create documentation for, and train 3rd party ad traffickers to supplement our in-house trafficking team. • Stay informed of any new trends in digital advertising and communicate new opportunities to my colleagues. From January 2010 to October 2012 (2 years 10 months) Saint Paul, MinnesotaDigital Ad Trafficking Team Lead @ Internet Broadcasting • Serve as the primary escalation point for technical and campaign performance issues. Troubleshoot all issues related to ads on our websites. • Help train and mentor new ad traffickers. • Add, remove, and troubleshoot ad code as appropriate. Work as a liaison with other departments to develop workflow processes. • Maintain department wiki page to document policies and procedures. Provide reports to the manager about department performance and issues. • Traffic and QA ad campaigns based on department needs. From January 2009 to January 2010 (1 year 1 month) Saint Paul, MinnesotaNational Ad Trafficking Coordinator @ Internet Broadcasting • Schedule network wide ad campaigns for national Internet Broadcasting clients using DFP. • Provide network ad inventory forecasting and analysis. Consult Account Services on all ad/site specifications. • Verify and validate all 3rd party tracking. Consult Account Services to resolve reporting discrepancies. • Serve as the primary point of contact for troubleshooting inbound 3rd-party creative tags. • Run campaign performance reports for account executives.• Troubleshoot technical and campaign performance issues.• Optimize campaign delivery to maximize dollars realized for publishers. • Generate 3rd party ad tags to send to extended network clients. From August 2007 to December 2008 (1 year 5 months) Saint Paul, MinnesotaDigital Ad Trafficking Coordinator @ Internet Broadcasting • Schedule ad campaigns for local TV stations’ web sites using DFP. • Review ad creative and test it according to quality assurance procedures. • Coordinate with programmers and site producers to ensure that web pages are prepared to display ads. • Add and remove code from web pages based on the specific needs of ad campaigns. • Monitor ad delivery and optimize campaigns as necessary to ensure that all line items fully deliver. • Troubleshoot any issues that arise with ad creative or performance. Work with Sales Coordinators to communicate any issues to clients. From December 2006 to July 2007 (8 months) Photojournalist @ Sinclair Broadcast Group • Shoot and edit news stories.• Establish live shots for television broadcast. • Conduct interviews with newsmakers about a wide variety of topics. • Work with reporters, editors, and management to generate story ideas. • Write and edit VO and VOB stories for broadcast. From June 2005 to June 2006 (1 year 1 month) Champaign, ILTechnical Support Engineer @ Secure Computing • Provide level one support for Secure Computing’s web authentication and internet filter products. • Set up test environments on Windows & Unix computers to attempt to recreate issues reported by customers. • Document customer issues and escalate as necessary. • Educate customers on the proper implementation and set up of our products. From April 2002 to June 2005 (3 years 3 months) Roseville, Minnesota