Aaiz Khan's Email Addresses & Phone Numbers

📖 Summary

Analyst @ From September 2014 to Present (1 year 3 months) London, United KingdomDigital Marketing Manager @ Responsibilities included client liaison, requirement assessment, strategic analysis and managing our process workflow for designing and executing digital media campaigns or service delivery while leading our client, social media and content teams and liaising with creative and development teams.  Specifically managed PepsiCo account for Pakistan in this time with ownership of Pepsi, Mountain Dew and Lays brands. This required regular relationship management with PepsiCo brand managers, idea generation and strategizing. o Led the digital marketing campaign for Pepsi and Lays for the T20 Cricket World Cup 2012 o Designed and oversaw the integrated digital activation for the launch of movie Batman: The Dark Knight Rises by Mountain Dew, a 3 month campaign that converted offline buzz and activations into online meaningful engagements while surpassing all KPIs set for the campaign. Subsequently, this campaign was nominated for Pakistan Advertising Awards for Best Digital Activation later that year o Strategized to launch a New Year 2013 campaign that saw nationwide participation by submission of dance videos online through a customized mobile and web portal  Tools and software used: Sproutsocial, Basecamp, Google Analytics, Microsoft Excel & PowerPoint From August 2012 to August 2013 (1 year 1 month) PakistanMarketing Specialist @ Oversight and ownership of marketing for Dell consumer notebooks in Pakistan.  Planned quarterly marketing strategies in line with projections and expected ROI. Defined success metrics and KPIs in coordination with Dell’s and Intel’s regional marketing teams. Met all quarterly targets while expanding and innovating with current marketing techniques.  Worked closely with internal stakeholders such as business and sales teams and external stakeholders including digital and activation agencies and Dell channel partners on a daily basis.  Developed Dell partner channel, while simultaneously conceptualizing brand activations on BTL and digital. Highlights were: o Digital channel management included Dell Pakistan’s website and social media including Dell’s Facebook page, which was one of the largest online communities globally for Dell and earned mentions from Dell’s global management o Conceived and oversaw the development of Pakistan’s first Dell Experience Center, allowing consumers a unique experience of Dell products o Envisaged and introduced the “Dell SMS short code Program” in Pakistan. The program contributed directly to Dell’s bottom line in sales while countering the adverse effect of international warranty notebooks and providing valuable consumer data From April 2011 to July 2012 (1 year 4 months) PakistanClient Services Executive @ Worked within the client services team for Publicis in Pakistan and took ownership of a portfolio of clients. This required understanding of each client’s business strategy, brand research and analysis and visualization into actionable marketing campaigns:  Daily tasks included relationship management, account management, need assessment and close involvement in timely delivery of campaigns via managing internal coordination between creative, content and production teams From September 2010 to January 2011 (5 months) PakistanMaster of Arts (MA), Digital Marketing @ University of Portsmouth From 2013 to 2014 Bsc(Hons) Economics and Mathematics, Economics and Mathematics @ Lahore University of Management Sciences From 2006 to 2010 Aaiz Khan is skilled in: Marketing Strategy, Market Research, Digital Marketing, Marketing Communications, Marketing Research, Marketing Management, Corporate Communications, Digital Strategy, Competitive Analysis, Brand Management, Social Media Marketing, Direct Marketing, SEO, Media Planning, Google Analytics, Mobile Marketing