Keypoint Intelligence

Keypoint Intelligence (KPI) is the leading product information provider to B2B equipment and software dealers on its proprietary data platform, bliQ. KPI supports global equipment brands and their resellers – dealers, IT VARs, retailers, and distributors – with product data and software tools that increase sales. With 2 state-of-the-art product testing laboratories, KPI validates OEM claims, certifies performance standards, and awards the best equipment through its Buyer’s Laboratory (BLI) brand. Through its InfoTrends brand, KPI supports brands and OEMs with market sizing and forecasting services, plus high-value insights into evolving equipment and software trends. KPI teams in Europe, Asia, and North America support clients across marketing, sales, and product development teams to optimize performance in their markets, from installed hardware to cyber security software.