Fenway Sports Management (FSM)

Fenway Sports Management (FSM) is a global sports and entertainment marketing agency that represents blue-chip brands and elite athletes, and produces world-class events on sports' biggest stages. Exclusive Property Sales and Representation:A wholly owned subsidiary of Fenway Sports Group, Fenway Sports Management serves as the sponsorship sales arm for its prestigious portfolio of sports entities: the Boston Red Sox, Liverpool Football Club, New England Sports Network (NESN) and Roush Fenway Racing. FSM is the exclusive sales agency for Major League Baseball Advanced Media (MLBAM) and PGA TOUR Playoff event THE NORTHERN TRUST. FSM is the exclusive marketing agency for LeBron James through a strategic partnership with LRMR. Consulting & Events:With more than a century of industry experience, Fenway Sports Management shapes sports marketing strategies and delivers winning activation programs for premier global brands and properties, including Dunkin’ Brands, Blue Cross Blue Shield of Massachusetts, Steward, Sunovion, Cavendish Farms and the Red Sox Foundation.Fenway Park Special Events:From world-class soccer to professional and college hockey to intimate concerts in the bleachers, Fenway Sports Management conceptualizes, produces, and promotes marquee sporting and entertainment events at Fenway Park, including the Fenway Bowl, Red Bull Crashed Ice at Fenway, Citi Frozen Fenway, AIG Hurling Classic & Irish Festival, Polartec Big Air, High School Football, and select concerts. FSM ExperiencesFenway Sports Management has successfully incubated a number of innovative consumer sports ventures including FanFoto, MLB Destinations, and the Red Sox Fantasy Camp and Youth Baseball Summer Camp programs. FSM also owns and operates the Salem Red Sox, the Advance Class A Affiliate of the Boston Red Sox.